What Information We Collect

We collect different types of information depending on how you use our site. Some you give us directly. Some we gather automatically as you browse.

Information You Provide

When you sign up for our learning program or contact us, you might share:

• Your name and email address
• Phone number if you choose to provide it
• Messages or questions you send through our contact form
• Any details you include in program applications

We only ask for what we actually need. You won't find lengthy forms here asking for information we'll never use.

Information Collected Automatically

Like most websites, we collect some technical data when you visit:

• Your IP address and general location (city level, not your exact address)
• Browser type and device information
• Pages you visit and how long you stay
• Referring websites that brought you here

This helps us understand which content resonates and where we need to improve. We're not tracking your personal browsing habits across the internet—just what happens on our site.

How We Use Your Information

We use the information we collect for specific, practical purposes:

• To respond to your inquiries and provide information about our learning programs
• To communicate updates about programs you've expressed interest in
• To improve our website experience based on how visitors interact with content
• To send educational resources that align with developing an investment mindset
• To maintain security and prevent fraudulent activity

Cookies and Tracking Technologies

Our site uses cookies—small text files stored on your device. These help the website remember your preferences and understand visitor behavior.

Types of Cookies We Use

• Essential cookies that make the site function properly
• Analytics cookies that help us understand visitor patterns
• Preference cookies that remember your settings

Most browsers let you control cookies through settings. But keep in mind—blocking certain cookies might affect how the site works for you.

Data Sharing and Third Parties

We work with a handful of service providers who help us run our platform. These might include:

• Email service providers for program communications
• Web hosting companies that keep our site running
• Analytics services that help us understand site usage

Any third party with access to your data is contractually required to protect it and use it only for the specific services we've hired them for. They can't use your information for their own purposes.

We might also share information if required by law—like responding to a valid court order or legal process. But we'll notify you first if legally permitted to do so.

Your Rights Under Canadian Privacy Law

PIPEDA gives you specific rights regarding your personal information. Here's what you can do:

Access Your Information

You can request a copy of the personal data we hold about you. We'll provide it in a readable format within 30 days.

Correct Inaccuracies

If information we have is wrong or outdated, let us know. We'll update it promptly.

Request Deletion

You can ask us to delete your personal information. We'll honor this unless we have a legal reason to keep it—like completing a service you requested or complying with retention requirements.

Withdraw Consent

You can withdraw consent for us to use your information at any time. This might affect our ability to provide certain services, but the choice is yours.

Opt Out of Marketing

Every marketing email includes an unsubscribe link. Click it, and you're off the list. No questions asked.

To exercise any of these rights, email us at [email protected]. We'll need to verify your identity before making changes to protect your information from unauthorized access.

How We Protect Your Data

Security isn't just a checkbox for us. We use industry-standard measures to protect your information:

• Encrypted connections (SSL/TLS) when data moves between your browser and our servers
• Secure servers with restricted access and regular security audits
• Password protection and access controls for our team members
• Regular backups to prevent data loss

That said, no system is completely impenetrable. While we take every reasonable precaution, we can't guarantee absolute security. If we ever experience a data breach affecting your information, we'll notify you promptly as required by Canadian law.

Data Retention

We keep your information only as long as necessary for the purposes we collected it. Here's roughly how long different types of data stick around:

• Contact form inquiries: 2 years after last contact
• Program participant information: Duration of program plus 3 years
• Marketing communications data: Until you unsubscribe, then 30 days
• Website analytics: Aggregated and anonymized after 26 months

When we no longer need information, we delete it securely. We don't keep data "just in case" indefinitely.

Children's Privacy

Our services target adults interested in investment education. We don't knowingly collect information from anyone under 18. If you're a parent and believe your child has provided us with personal information, contact us immediately. We'll delete it.

Changes to This Policy

Privacy practices evolve. Laws change. Our services grow. When we update this policy, we'll change the "Last Updated" date at the top.

For significant changes that affect how we use your information, we'll notify you directly via email if you're in our system. Otherwise, we'll post a notice on our homepage for at least 30 days.

Continuing to use our site after changes take effect means you accept the updated policy.

International Data Transfers

Our primary operations are in Canada, but some service providers might be located in other countries—including the United States. When your data moves across borders, it becomes subject to the laws of that country.

We only work with providers who offer adequate data protection. But you should know that privacy laws vary, and some jurisdictions might have different standards than Canada.